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Thursday, February 27 • 1:15pm - 2:30pm
Is the “Tail Wagging the Dog?” Be in Control of the Message

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Across the state, many districts are managing numerous initiatives in order to create positive, safe learning environments. Even with doing the “right work,” they are still facing negative headlines and protesters at school board meetings. The frustration becomes the focus and the work stops. What if instead the message is in support of the work? This workshop will share how districts in California developed Communication Plans in order to manage the message. By intentionally following a few key ideas they were able to share the positive changes occurring. “The dog was wagging the tail.” Participants will leave with easy to use tools to create communication plans for their initiatives.


Gail Angus

Executive Director, Collaborative Learning Solutions

Thursday February 27, 2020 1:15pm - 2:30pm

Attendees (15)